Telefonica innovates

TELEFONICA, LIKE MOST CELLPHONE PROVIDERS, isn’t  known for its innovation in design. But look at the way these two simple words have been set, each letter casting a shadow on the one that follows.

It’s enticing, it’s novel, and it draws you in, in a way that plain text wouldn’t. I’ve never seen this technique before, but I’m sure I’ll see it again.

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