ONE OF THE MOST MEMORABLE television commercial series of the 1970s was for American Express, created by Ogilvy & Mather. In the first commercial, first aired in 1975, a businessman rushes…

IN MORE GENTLE TIMES, slogans always included the name of the product. Guinness is good for you. Ah, Bisto! All because the lady loves Milk Tray. Happiness is a cigar…