MUCH OF MY WORKING LIFE these days is spent designing web pages for people. They very often tell me they want a News page, so the latest news can be featured on the front page.
It’s an admirable idea, and it’s certainly true that regular updates to the front page of your website will encourage Google to push it higher up the rankings. But my question is always the same: how often will you post news stories?
Latest news is great on websites. But if the latest news is two years ago, it’s much worse than not having it there at all.
