A GROUP OF COCA-COLA executives go to the Vatican to visit the Pope, and make him an offer.
‘How about,’ they say, ‘if, in the Lord’s Prayer, rather than “give us this day our daily bread”, you were to say “give us this day our daily Coke”?’
‘Impossible,’ the Pope replies. ‘The holy scripture cannot be rewritten in such a way.’
‘We can offer you ten million dollars to make the change,’ the Coca-Cola men say.
‘The word of the Lord is not for sale,’ the Pope replies.
The executives talk among themselves, then turn to the Pope again. ‘OK,’ they say, ‘would you change it for a hundred million dollars?’
The Pope thinks for a moment, then turns to his secretary.
‘Remind me,’ he says. ‘When does our contract with the bakers expire?’